Watch this video to learn five proven steps to grow web sales. Join me and Gina Thesing from Ivystone as we pull back the curtain on industry trends and delve in to solutions indie stores are using each day.
Webinar includes:
Five key steps that a store must take.
A homework check list that you can tailor to your store.
Old retail is 80% analog. This consists of: the physical store, staff, customer service training, etc. What youβd expect walking into a Saks or Macy's. And it's about 20% tech: computers, cash registers (POS systems), mobile shopping, Google ranking, apps, hiring social influencers, Instagram, etc.
Today, the retailers that are well positioned, growing, and 'hot' carry the opposite equation: they're 20% analog and 80% tech.
Do you know our coach Diane? She recently wrote an assessment of wedding registries for Tableware Today. Weβre happy to report that Bridge passed :)
Dianeβs monthly strategy articles are give your indie store free tips and tricks to compete online.
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July 18, 2017
July 18, 2017
Toys R Us' situation sums up most retailers predicament: shrinking sales, too much debt, and in dire need of heavy spending on their website and online marketing.
If you have shrinking sales and too much debt, how can you afford to spend on a new website? Often one can't. In soccer, you've got a red card just as the game is beginning.
Thankfully, Bridge gives its retailers free updates to their Bridge e-commerce software. And Bridge is super affordable--most plans are under $100/month.
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September 16, 2016
September 16, 2016
A retailer asked us today if Bridge is SEO friendly.
Answer: yes, your Bridge store and registry are very SEO friendly. Your site's meta tags, links, page layout, picture naming, and other features have been designed by Bridge to be easy for Google and search bots to crawl.
The retailer asked how to drive more traffic to her site.
Answer: the foundation of e-commerce is a well-designed website like what Bridge offers you. Yet, that is just the beginning. Succeeding online takes a lot of work, ...
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October 24, 2009
October 24, 2009
Advertising Age article about how e-mail is a cheap way to make good money
How E-mail Became a Direct-Marketing Rock Star in Recession
As Search Gets Cut, Retention-Focused Retailers Find Value in Channel's Cost-Effectiveness and Trackability
By Natalie Zmuda Published: May 11, 2009
NEW YORK (AdAge.com) -- It's likely the least sexy tool in your marketing arsenal, but it could be the one that delivers real results.
E-mail has emerged as a recession darling, as retailers look to proven programs that ...
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May 18, 2009
May 18, 2009
Chrsyler using its website to help predict real world car sales
The following article shows how Chrysler is using its website to drive real world sales. Excerpts:
Nearly six months before the launch, a team at Organic started calculating how much Chrysler would need to spend on marketing to sell its target number of vehicles by figuring out how much Web traffic the company needed to generate.
When the ad campaign went live, the system started calculating whether the commercials were generating ...
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